Young Designers and the Power of Raw Instinct
What a Nine-Year-Old Designer Reminded Me About Creative Instinct
Delany Barnard
Wednesday, May 27, 2026
There's something that happens when you've been in creative work long enough. You start editing before you even start. You run the concept through a dozen internal filters before a single thing gets made.
It's not bad. It's experience. But it costs something.
I've been thinking about this after coming across Max Alexander, a nine-year-old designer out of Los Angeles who launched his Couture to the Max label at age five. His first creations weren't even sewn. They were ribbons, plastic wrap, and fabric scraps fastened with knots and tape. No formal training. No concept of what was "supposed" to be done. Just a kid who decided he was a dressmaker and started making dresses.
He was influenced in his art-based preschool by Van Gogh, Kusama, Kahlo, and Calder, artists who made work that was unmistakably theirs. None of them played it safe. Kids absorb that differently than adults do. They don't see Yayoi Kusama's dots and think of a bold brand choice. They just think: more dots.
That instinct, to make the thing the way you see it, without running it through the approval process in your own head first, is what most of us are quietly trying to get back to.
Max's work sharpened quickly once formal training began. But the eye was always there. The vision was always there and the craft just gave it a form of expression. That's the order it's supposed to go.
Creative instinct, when it's real, doesn't wait for permission or perfect conditions. He just started. And the work speaks.
Written by
Delany Barnard
Account Lead, Client Strategy